The AFAM Roadshow. Research. Creativity. Innovation is a traveling initiative that crossed seven Italian cities, connecting art, design, science, and technology in an open, concrete dialogue. The project is coordinated by the Institute of Heritage Science of the Italian National Research Council (CNR) and RUFA – Rome University of Fine Arts, with the aim of guiding cultural institutions through a shared reflection on the present and future of Italy’s cultural heritage.
Conferences, workshops, lectio magistralis, performances, and installations shaped a distributed narrative capable of bringing together research and design practice, placing themes such as sustainability, inclusion, multidimensionality, and new forms of responsible creativity at the center.
Echo Labs took part in the roadshow by designing and producing the installations for all stages, adopting an approach that combines vision, attention to detail, and craftsmanship. The work emerged from the intersection of scientific research, creative manufacturing, and social commitment, where design becomes a tool for storytelling, connection, and listening.
The installations were conceived as true narrative devices: structures designed to guide the audience through the exhibition path and to make visible what usually remains in the background, highlighting the human, material, and cultural dimension of logistics applied to art.
