The BRAVERY BAR, presented at Milan Design Week 2024, is a project born from the collaboration between Accademia Italiana – Art, Fashion & Design, our team of expert carpenters, and Luigi Cuppone from Laboratorio Linfa, a sustainable design hub that celebrates cultural diversity and promotes dialogue through contemporary design.

Driven by the desire to create original and sustainable furniture, the students developed a series of creative concepts that formed the core of this initiative. Three of these projects were carefully selected and brought to life with the support of our skilled artisans.

The inauguration of the BRAVERY BAR featured a workshop led by Echo Labs in collaboration with Accademia Italiana, IAAD – Istituto d’Arte Applicata e Design, and SAE Institute Milan. This session gave students the opportunity to finalize the set-ups for the prototype exhibition.

The day concluded with an aperitif—a moment of sharing and appreciation with colleagues, clients, and representatives from academia and institutions.

From April 15 to 21, at Stecca3, our ecodesign space offered Milan Design Week visitors a unique experience of sustainability and relaxation. The furniture, co-created with Luigi Cuppone of Laboratorio Linfa, demonstrated how sustainable design can be both functional and beautiful, highlighting the value of teamwork and artisanal creativity.